The Enumclaw Chamber of Commerce asked me to do their annual Spring Wine Walk event poster. The two images I'm sharing are more examples of the differences between a draft or comp version of a design and the final design. The designer gives enough to show the major elements, an idea of typography, where the information will sit on the poster, and the colors that will be used.
The first image is the draft. The wine glass is the prominent image with the tulip being the secondary image. I was going for an elegant look, using colors generally associated with spring, and using a flower (tulip) that blooms in the spring. Making the wine in the glass a dark red provides contrast against the cool pastel color used in the background and the white table cloth. Room was left to include the participating businesses.
Everything was created in Illustrator and in CS6 there are gradient pastels available. I played around with some of them and chose a blue pastel gradient that helped highlight the text.
This is the final version. The Enumclaw Chamber of Commerce wanted their logo at the top near their name. The participating businesses have been added, logos of sponsoring businesses including mine have been added, and some changes to the text were made. More detail was added to the wine glass, the perspective of the table was improved, and the colors of the tulip are more in the pink and yellow tones rather than orange, red and yellow. The tulip is lying on the table rather than looking droopy and like it's about to drop off the table.
I scrubbed the text looking for typos and inconsistencies. The word "wines" was capitalized in one sentence and was corrected.
Those who know about tulips may recognize the tulip in the poster as being based on parrot tulips that have frilled petals.
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