Event Posters

I was asked to create a poster for the annual golf tournament. They wanted their logo at the top with their organization's name. The prominent sponsors needed to be highly visible. And they wanted a map showing cross streets for newcomers to the area. I figured a golf ball would catch the eye of golfers and used that image to highlight the two sponsors. I wanted to give a sense of distance and thought of photographs where the focus is in the foreground. To get a similar effect, I used Effect/Blur/Gaussian Blur for the background layers.

It gets to be a challenge when there is a lot of information included on the poster and a lot of sponsors. You have to decide on the priority of the information but the client should be providing input on priority. The mistake would be to try to make everything of equal importance then there is no focus. The poster ends up looking cluttered or confusing. I've seen posters that looked like all the information was yelling at you, competing for attention. Then I've seen posters where sponsor logos took up half of the space. Logos don't have to be huge; just big enough to be visible and recognizable.

Event posters need the following information:

• The organization responsible for the event
• The name of the event
• Date, time and hours
• Location
• Contact information - this can include a website, address, phone number, Facebook page or other social media pages
• Sponsors - usually listed at the bottom of the poster
• Other information pertinent to the event such as registration fees, ticket prices, early bird specials, a map, a brief description of the event, this information depends on the event and what information the client wants on the poster
• Sometimes a QR code is added

This poster was created in Illustrator.