This year, I had the opportunity to create some campaign materials for a local candidate. What was created for her were a Facebook cover, logo, and a campaign sign. She wanted to give the message that they would represent everyone in their district regardless of party affiliation. She wanted blue, red, and purple. I thought of using a map of her district in either her sign or logo or both.
The logo was created and approved first. The approved design was provided in full color and gray scale for print; full color for social media.
By the time we got to her sign she had decided on red, white, and blue for the colors and ultimately, instead of the standard rectangular sign, she wanted a round shaped sign.
People often don't know how many iterations of a design are considered before a decision is made. The complete and final design can appear so simple like the Nike swoosh and people wonder what all the fuss is about.
Here are several iterations of the campaign sign before approval.
Sign that was approved. When a design for print has been approved, I like to work with the client's chosen printer to get the printer requirements. I've done posters, business cards, brochures, and banners. Sometimes the printer wants a pdf and sometimes they want the native file. In this case, the print shop wanted the native file with "create outlines" using the PMS color system.
The Facebook cover was the last item created, using a photo supplied by the client and a similar theme to the campaign sign.
The whole project took about 4 months from contract to completion.