Would you hand a potential employer your resume on a paper
towel?
Because small businesses are looking at cost savings for
their marketing and they want to concentrate on what they actually do rather
than spending a lot of time on the marketing, they are just happy to have
something out there. They have good SEO results, their information is out there.
They are good to go. Right? Design doesn’t matter, right?
They ignore the importance of first impressions. What they
don’t think about is that their marketing materials, whether it’s the web,
social media or print, are their resume to the general public. As an employer
will consider a well dressed, professional candidate with a polished resume
over a candidate in jeans, t-shirt, and a resume on a paper towel, so the
general public will gravitate to the professional looking website, brochure or
business card.
Color, composition, and text used effectively can give a
powerful message that can bring attention to the small business owner’s
company. Unfortunately, a lot of businesses don’t consider these elements in
presenting their message to the public. I’ve seen websites with black
backgrounds and yellow text. It’s not only hard to read but is hard on the
eyes.
Below is an example of what I’m talking about.
The second example shows how the black and yellow color
scheme can be used for a more professional look. It’s how the two colors are
used that makes a big difference. The dark text on a light background is also easier
on the eyes.
To see examples of my work go to my website:
