Monday, April 23, 2012

The Evolution of a Logo

One of the ways I keep busy is by volunteering. This helps in giving me incentive and adds to my portfolio. Currently, I'm volunteering graphic design services to the Tacoma Events Commission (TEC). They have several events happening during the summer and they asked me to create a logo, letterhead, flyers and promotional materials. The logo was created first because it will be used on all materials. At first they wanted "The Events Commission", a patriotic color scheme, and something that represented the Pacific Northwest because their events are held in this region not just in Tacoma. I created three options. The first has a celebratory feel; the second is a nod to Mt. Rainier and our mountainous region; the third is a nod to the aerospace industry.

The board voted for the mountain but wanted to change "The Events Commission" to "Tacoma Events Commission".








They wanted to emphasize "Events" and replace the sky with 5 stars. They also wanted the logo to be less like a box.

This is the final version.



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