Spring Art Show

A local arts organization that I'm currently involved with needed a flyer for their month long art show. It was called "Pathways". This flyer I wanted to have a more organic feel and give the impression of fine art. In my photo library, there was an image of a forest with a path going through it. I wanted the path to go from left to right so the image was flipped in photoshop. I wanted rich color in cool tones and the path to stand out. Hue and saturation were used to bump up the color and a color overlay which resulted in an over all purple. The path was painted in yellow and a mask was used to bring it out. The woman was hand drawn in photoshop.

This was actually the second flyer I did for the group. The first was a call for artists and was in blue. I used a color overlay to change the color to purple.

This is the background image I used.

Call for Artists and the art exhibit flyers

And here it is without the text and logos. I think it stands on it's own as digital art.

Once Upon a Logo

I finally have a logo of which I am pleased. It only took about 4 years and several iterations.

My business was started during the last year of college and one of the class assignments included creating a logo and website. I wanted to play off the name Left of Center Graphics and came up with this. Gold and yellow gold were used because they are often associated with money and coins.

My instructor said it looked like an olive.






Yep, it does.

I tried this.






Bleh.

Then I played around some more in Illustrator. The goal was the same, playing off the name Left of Center Graphics, using green and gold for money, but adding the beech leaf for prosperity. 

Two different versions were created and I decided, although these were more interesting, both were too busy.  

Then I tried this.




Too gimmicky. Maybe I’m over thinking this.

I thought “keep it simple stupid” and tried this.

The design started in black and white and then I tried color. The gold was too yellow and was hard to see when in print.

Simple…but…boring. I liked the simplicity but it needed more interest.

While designing a client’s logo and playing around with a metallic look for them, I thought why not make the gold color look more like metal, give it shine? Now the logo looks like it's being transformed. The result is this design. 

The feedback has been that it looks professional and something a corporation could get behind.

A grayscale version was done and I’m mulling over whether I should add more contrast or leave it. The soft grays are nice. To see more of my work visit my website:

http://leftofcentergraphics.com/